CVBs & DMOs Guide 2018-2019

Welcome to the 2019/2020 edition of our annual CVBs & DMOs Guide, where we showcase the services and benefits these organizations can provide to make your meetings and conventions even more engaging.

In this, the second sailing of the guide, we decided to mix it up by reaching out to CVBs and DMOs for examples of standout programs that really took advantage of the local flavor where they were held.

With the exploding demographic of Millennials firmly established in the workforce and acting as members of associations, a new way of thinking has taken place in the CVB/DMO world. Read on for examples!

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Case Study: Visit Buffalo Niagara | GWA Annual Conference & Expo

In the summer of 2017, seven years of work on the part of the region’s horticulture sector resulted in the arrival of 350 garden writers for the Association for Garden Communicators annual conference, the GWA Annual Conference & Expo. Visit Buffalo Niagara also helped facilitate the event.

Case Study: Philadelphia CVB | 2017 RIMS Conference

Aerialists hung from the rafters pouring Champagne. Electronic violinists meandered through the crowd on stilts. Benjamin Franklin looked on from his elevated perch inside the museum that bears his name. This was no average cocktail party. It was the opening event for the 2017 RIMS Conference and Exhibition in Philadelphia. These ideas were born nearly a year prior as the Philadelphia CVB assisted RIMS in hosting its INsite Tour, a two-and-half-day-long scouting trip for RIMS meeting planners and their major exhibitors.


Case Study: Visit Beloit | Connections365

Comply365 is an innovative software company headquartered in Beloit, Wis., and holds Connections365, its annual users conference, in the fall. Typically, the company hosted Connections365 in large cities such as Dallas, Chicago and Orlando for its primarily airline-based clients. In 2016, Comply365 decided to change things up and hosted the conference in its hometown of Beloit, welcoming more than 200 attendees from across the country and globe for a two-day event in the Midwest.

Case Study: Catch Des Moines | Kennedy Center American College Theatre Festival Region 5

On Jan. 21, 2018, 1,500 college theater students from across the region descended on Greater Des Moines for the Kennedy Center American College Theatre Festival Region 5. Celebrating its 50th year, participating students came from Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota and South Dakota for a wide range of professional development opportunities in all areas of theater.

Case Study: Visit Quad Cities | Region 5 Student Council Leadership Summit

There is not a better example of an event that has embraced the Quad Cities community than the Region 5 Student Council Leadership Summit hosted by the Iowa Association of Student Councils. This summit brings the leadership of state student councils (students and advisors) together for education, best-practice sharing and networking. The Iowa Association of Student Councils, under the leadership of Vicki Carstens, has hosted this summit in the Quad Cities for the past three years. The event has been such a success that other regions have asked to be invited to this summit.

Case Study: Visit Rapid City | ICPC 2017

Approximately 1,400 attendees from over 70 countries convened in Rapid City, S.D., at the Rushmore Plaza Civic Center May 20-25 for the 2017 World Finals of the ACM (Association of Computing Machinery) International Collegiate Programming Contest (ICPC) sponsored by IBM.


Case Study: Shreveport-Bossier CTB | 2018 Miss USA and 2018 Miss Teen USA

The Shreveport-Bossier Convention and Tourist Bureau assisted the Miss Universe Organization with planning the 2018 MISS USA and 2018 MISS TEEN USA pageants. This year’s pageant marked the 20th anniversary of the competition’s first appearance in the sister cities of Shreveport-Bossier.

Case Study: Visit Mississippi Gulf Coast | Travel South USA Domestic Showcase

In March 2018, Visit Mississippi Gulf Coast had the honor of hosting the Travel South USA Domestic Showcase. Travel South is America’s oldest and largest regional travel promotion organization, formed in 1965. The long-standing regional collaboration of the state tourism offices of Alabama, Arkansas, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, Virginia and West Virginia provides a foundation to positively position tourism as a vital and dynamic element in the region’s economic development.

Case Study: Naples, Marco Island, Everglades CVB | Florida Attractions Association Annual Meeting

The Naples, Marco Island, Everglades CVB in Florida’s Paradise Coast hosted the Florida Attractions Association annual meeting in Naples at the Naples Grande Beach Resort June 10-13, 2018. The opportunity to stay at a top Naples-area beach resort, experience the city’s happening culinary scene through a downtown Naples Fifth Avenue South dine-around and explore Naples Zoo including special animal encounters during the final night dinner event were lures that resulted in this being the largest-attended annual conference ever for Florida Attractions Association.

Case Study: Visit Raleigh | InterActivity 2018

InterActivity 2018 (Association of Children’s Museums Annual Conference) took place in Raleigh May 15-18. The theme of the conference was “Open Source Play... Sharing the Creative Code.” The staff at our local Marbles Kids Museum were the local organizing committee for this event, and they worked with the Association of Children’s Museums to give attendees a genuine Raleigh experience.


Case Study: Kalispell CVB | 2018 International Round Up

How do you facilitate $130 million in international travel buying, international relationship building and showcase your own destination in three days? That’s the question the Kalispell CVB pondered when successfully bidding for Kalispell, Montana, to host the 2018 International Round Up.

Case Study: Los Angeles TCB | ConferenceDirect Annual Partner Meeting

In March 2018, Los Angeles welcomed over 200 ConferenceDirect associates who collectively represent over 50,000 in annual booked room nights for Los Angeles. The conference was an overwhelming success and took place March 25-29 2018.

Case Study: Experience Scottsdale | Top Performers Club

Local DMC Camelback Adventures had the pleasure of working with Robyn Abbey, owner of Chriselle Management Inc., planning and executing a program at the Fairmont Scottsdale Princess Resort in Scottsdale, Arizona, for her client’s Top Performers Club meeting.

Case Study: Santa Monica CVB | American Film Market (AFM)

From November 1-8, 2017, Santa Monica welcomed more than 7,500 global film leaders at the 27th annual American Film Market (AFM), the world’s largest motion picture business event. During the eight-day conference, producers, distributors, sales agents, directors and key members of the worldwide motion picture and television industry from 80 countries convened for screenings, deal-making, panels, networking and parties. More than 90 percent of the world’s films are financed, produced and/or distributed by AFM participants.

Case Study: Tourism Victoria | IMPACT Sustainability Travel & Tourism

IMPACT Sustainability Travel & Tourism was Canada’s inaugural conference on innovation and sustainability in tourism. The goal of the conference is to annually convene the Canadian tourism industry and its stakeholders, focusing on economic, environmental, social and cultural sustainability, and ultimately working towards creating a positive legacy for tourism in Canada. Presented in partnership with Synergy Enterprises, Beattie Tartan Integrated Communications, Starrboard Enterprises and Tourism Victoria, Victoria welcomed 170 attendees from 10 provinces and territories.

Case Study: Tourism Whistler | Anonymous Winter Event

The iconic allure of Whistler, British Columbia, during the winter is obvious as guests take the breathtakingly beautiful drive along the Sea to Sky highway from Vancouver International Airport. Though comfortable enough to fall asleep, luxury transportation vehicles allow guests to absorb the site of year-round ocean views that fade effortlessly into snow capped mountains surrounding a Winter Wonderland.

Case Study: Visit Anaheim | LuLaRoe’s Vision ’17

For its convention, Vision ’17, fashion company LuLaRoe tapped Anaheim to inspire and delight the imagination of its more than 20,000 attendees. LuLaRoe, which is particularly popular with GenX and Millennial moms, is sold via authorized consultants in members-only Facebook groups. Its annual meeting provides a unique opportunity for attendees to interact and network offline.

Case Study: Visit Santa Barbara | Pan-China California Advisory Board Meeting

Santa Barbara was selected as the host destination for Visit California’s Pan-China California Advisory Board (CAB) meeting. This prestigious group represents the executive leadership of China’s top tour operators, travel agencies and airlines, including dominant brands like Tuniu, C-trip and United Airlines. Every other year, Visit California brings this CAB group to the Golden State for a VIP familiarization tour in addition to the annual business meeting to discuss strategies, market insights and other timely topics impacting tourism business between California and China.


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