Virtual Reality vs. Augmented Reality for Events
The twisting of reality is becoming common practice in the meeting, tradeshow, event and exhibition world. By using an ever-evolving array of technology such as virtual reality, augmented reality and mixed reality, users can enter worlds created from scratch to entertain, provide demonstrations and eventually sell a concept or product. But how “realistic” is the implementation of this technology? What is each good at doing and what drawbacks are endemic to which specific medium?