Although heat mapping visual representations have been around for a century or more in various forms, the digital revolution and data analytics have made this tool extremely useful and utilized in the last decade. A frequent use of heat maps in the events industry is to track attendee behavior.
Face-to-face meetings provide ROI, according to statistics from Oxford Economics and Maritz Global Travel.
Meeting professionals provide their support for face-to-face meetings in a sentence.
Sue Wigston, COO of Eagle's Flight, shares three ways meeting planners can drive post-event ROI and impact.