ROI

December 2018

Although heat mapping visual representations have been around for a century or more in various forms, the digital revolution and data analytics have made this tool extremely useful and utilized in the last decade. A frequent use of heat maps in the events industry is to track attendee behavior.

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Newsletters
Meetings Today Newswire – Up-to-the-minute industry news distributed Tuesday - Thursday.
New & Renovated – Monthly highlights of facilities in various stages of renovation.
Meetings In A Minute – Brief video tips from planners and suppliers - distributed twice a month.
Friday With Joan – Monthly update from Joan Eisenstodt.
Michael Cerbelli's: The Hot List™ – Michael Cerbelli identifies fresh trends in the ever-changing events marketplace. Distributed every other Monday.

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