ROI: The Basics of Proving Your Value


Wednesday, June 29, 2011
1:00 PM EDT
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Meetings Webinar Club Showing return on investment is one of the most perplexing aspects of being a professional meeting planner. But it's also one of the most important, because showing the return that a meeting or event brings an organization is more important than ever given the increased scrutiny on expenditures. AIG Effect, anyone?

Proving ROI can be as complex, or even as simple, as you make it, and in this free one-hour webinar we'll start with the basics and build up from there, with easy to implement tips about how to communicate the worth of your position and programs as well as information about how to use methodology that your C-level officers will understand.

Join Meetings Focus and Patti P. Phillips, Ph.D., president and CEO and co-founder of the ROI Institute and a renowned author and expert in meetings measurement and evaluation, to learn how to demonstrate what you bring to the table, in the most basic terms up to the most complex.

By participating in this webinar, you will be able to:

  • Demonstrate the value of meetings, conventions, incentives and events
  • Identify key methodology tools that will help you demonstrate ROI
  • Communicate the importance of showing ROI to procurement and C-level officials
  • Access additional tools and information to further ROI reporting efforts

Earn CEUs: This webinar is worth up to .1 point toward the initial CMP application and up to 1 point toward recertification through the Convention Industry Council.


Visit our sponsors
Grand Traverse Resort & Spa Hershey Meetings
South San Francisco Conference Center  Atlantic City CVA  Cleveland Intercontinental Hotel
 The Woodlands Resort & Conference Center  Marriott Eastern Region Hotels  
Hilton Sandestin

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