ROE is the new ROI


Wednesday, June 15, 2011
1:00 PM EDT
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For years, producing excellent live meetings, on budget and with some basic evaluation tools, was enough for most of us to be successful. But with the recent economic meltdown, the advance of technology, the hassles of travel and the poverty of time, the drum beat is loud and strong that knowing your Return on Event (ROE) and using it as a planning tool is critical to your success.

Join Meetings Focus and Vicki Hawarden--most recently vice president, Knowledge and Events, for MPI, where she led the team that rebranded and reinvented the Professional Education Conference–North America--for a special video webinar, shot on-site in Hershey, Penn., and featuring Hershey Meetings, to learn how you can leverage ROE to make your meetings creative and rewarding both for attendees and the bottom line of the organization you plan for. In this video webinar you will learn about studies that show the significant impact meetings have on people, companies and the economy, as well as what factors have brought us to this exciting crossroads, where we have an opportunity to elevate the way we do business. And you'll also hear what skills and knowledge you should develop to ensure you are a necessary and vital part of any organization in the future.

During this webinar, you will:

  • Learn about the value of meetings to an organization's bottom line
  • Discover how tracking the return on your events can advance your career
  • Hear a case study on using a venue's unique attributes to drive ROE

Earn CEUs: This webinar is worth up to .1 point toward the initial CMP application and up to 1 point toward recertification through the Convention Industry Council.


Sponsored by:

Hershey Meetings  

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