ROI Demonstrating the Value of Meetings, Part 1


Wednesday, June 13, 2012
1:00 PM EDT
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Visit the Meetings Webinar Club page for this webinar The importance of measuring the results of meetings has been a hot topic for years. Yet few organizations actually measure their events in a meaningful way. It’s really not that hard--you just need to get started! This hands-on workshop explains the world’s most widely accepted methodology and makes it easy to get started and begin realizing the enormous benefits of measurement.

Join Meetings Focus and Todd Hanson, a premier meetings industry trainer and Certified ROI Professional (CRP), and founder of the ROI of Engagement ROI Resource Center, for this free one-hour webinar and learn how to leverage measurement to defend, justify and improve your meetings and events.

As a result of participating in this interactive session, participants will:

  • Learn the Phillips ROI MethodologyTM, the world’s most widely accepted measurement process
  • Credibly measure the results of events at Level 1: Reaction/Satisfaction; and Level 2: Learning
  • Develop simple measures and effective survey questions
  • Create a comprehensive data collection plan

Learn the key elements of an executive summary and action plan to present to key stakeholders

Earn CEUs: This webinar is worth 1 clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council.


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