Social Media Strategies


Wednesday, April 24, 2013
1:00 PM EDT
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In the last few years, social media has evolved to a regular part of our lives. However, it can play a unique role in meetings and events.

By creating a proper strategy and leveraging some of the newest social media tools, planners can bring a greater level of engagement to their events and to their target marketer, 365 days of the year. In this webinar, we will first discuss what you need to create a social media strategy and then will cover which tools to use, how to schedule messages and staff, and how to evaluate results.

Join Meetings Focus and Event Engagement Specialists and Technology Evangelists Jessica Levin from Seven Degrees Communications and Midori Connolly of AVGirl Productions as they help you better navigate social media to create a better experience for all event participants.

Participants will learn the following:

  • Learn the basics of creating social media strategy
  • Understand the different channels available
  • Walkway with sample planning schedules for creating engagement before, during and after an event.

Earn CEUs: This webinar is worth 1 clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council.

Jessica L. Levin, MBA, CMP, CAE, President and Chief Connector at Seven Degrees Communications, With a background in marketing and event planning, Jessica has a passion for connecting people and creating experiences based on strategic goals. She has a reputation as the “Go To” person regarding marketing, event design and anything involving trends in technology. Jessica uses social networking tools to build and strengthen both personal and business relationships and teaches others how to embrace social media as a way to create both corporate and personal brands.


Midori Connolly is the Principal at AVGirl Productions and former co-owner of an AudioVisual company. She is best known for producing the first set of best practices for Sustainable AV Staging. Now Midori produces and consults on meetings and events around the world, with specialties in her turnkey hybrid meeting solutions and green(er) AV production. Recently appearing in Wired Magazine, she is also recognized as a Platinum Speaker by Meeting Professionals International and a Best-in-Class Speaker for Professional Convention Managers Association.


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