Mobile: The New Oxygen for Events


Wednesday, March 6, 2013
1:00 PM EST
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Exclusively sponsored by:

A Meeting Planner’s job is never done. The expectation to innovate and deliver more effective meetings is always lingering in the air. Is mobile a core part of your strategy? Mobile apps are quickly becoming a Meeting Planner’s new best friend as digital expectations are changing the lifecycle of an event.

Join Meetings Focus and Kevin Long, Director of Marketing with CrowdCompass, and Melissa Nielsen, Manager of Print, Online and New Media Communications at the Society of Critical Care Medicine for a thought-provoking, one-hour webinar on mobile apps for corporate meetings and conferences. Like oxygen, incorporating mobile apps into your strategy is not optional – it’s a necessity.

This webinar will help executives and meeting planners:

  • Understand which mobile trends are creating new engagement opportunities
  • Market an event app properly so a high number of attendees download and rely upon your event app
  • Understand how mobile helps continue the life of your event year-round
  • Leverage the biggest secret to keeping up with technology
  • Understand the top 10 ways that mobile devices will improve the event experience in the future

Kevin Long is the Director of the CrowdCompass Mobile Apps Marketing team at Cvent, Kevin helps event organizers incorporate mobile in their planning and marketing strategies. He educates them on how to successfully launch a mobile event app so it turns attendees into ambassadors and sponsors into family - making events more popular.


Melissa Nielsen is currently the Manager of Print, Online and New Media Communications at the Society of Critical Care Medicine in Mt. Prospect, IL. A former journalist, her interests include strategic content development across communication channels. She has served as project manager for the Society's Congress App for three years in addition to overseeing the production of other apps within the organization.

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