Mobile Advertising & Sponsorship Trends for Events

Presenter:

Tuesday, October 22, 2013
1:00 PM EDT
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Mobile advertising is growing so quickly, analysts are revising their predictions. US mobile advertising will be a $7.29 billion industry in 2013. That's a hundred million more than eMarketer projected last year. More event planners are now using mobile ads to create an interactive experience, increase leads, and generate revenue. This webinar will show you how the events and meetings industry can use mobile apps to meet event advertising and sponsorship goals.

This webinar will cover:

  • Major mobile advertising trends and what they mean for event sponsorships
  • Top 5 mobile advertising areas that planners should be leveraging
  • How to integrate mobile sponsorships and create a bigger brand impact
  • How to gain sponsors and increase their ROI

Earn CEUs: This webinar is worth 1 Marketing clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council.

 

Kevin Long is VP of Marketing at CrowdCompass - Cvent. Kevin helps event organizers incorporate mobile in their planning and marketing strategies. He educates them on how to successfully launch a mobile event app so it turns attendees into ambassadors and sponsors into family - making events more popular.



Matthew Donegan-Ryan is Director of Mobile Strategy for CrowdCompass, the division of Cvent that develops mobile apps for corporate and business events. In Matthew’s current role, he serves as a key driver for securing new mobile app business, building and maintaining relationships with strategic partners and planning the mobile product road map. Due to Matthew’s extensive event technology experience, he is often sought out as a subject matter expert in the mobile apps and social media industries. Matthew is an eight year event technology veteran and has helped lead two startups to successful acquisitions in the event management space.

 

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