Why Go Mobile?

Presenter:

Thursday, February 20, 2014
1:00 PM EST
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Have you checked your smartphone today? 80% of smartphone users check their phones within 15 minutes of waking up. But it doesn't stop there. The average person looks at their phone every 6.5 minutes, and 85% of that time is spent using apps. More businesses—big and small—are using mobile to improve their meetings & events by creating better experiences. The competition is heating up for event planners to grab their attendees' attention spans and get sponsorship dollars while they're at it, too.

Event planners have one of the toughest jobs out there, and they're expected to do it bigger and better each year. Could a mobile app help you? Attend this CrowdCompass webinar to learn:

  • How the meetings & events industry has grown because of mobile
  • Why your event should go mobile
  • What to expect from an event app—from your first year to your fifth year

Earn CEUs: This webinar is worth 1 Strategic Planning clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council.

Kevin Long is VP of Marketing at CrowdCompass - Cvent. Kevin helps event organizers incorporate mobile in their planning and marketing strategies. He educates them on how to successfully launch a mobile event app so it turns attendees into ambassadors and sponsors into family - making events more popular.

Chelsea Morris is the Marketing Coordinator at McGlinchey Stafford. McGlinchey Stafford is a full-service law firm providing legal counsel to business clients nationwide.

LeAnne Nienhuis is the Manager of Education & Customer Programs for the American Public Power Association (APPA), the national trade organization representing more than 2,000 publicly owned electric utilities that serve more than 47 million customers across the U.S. For the past 10 years, LeAnne has been intricately involved in managing eight annual conferences for the Association. In 2012, she spearheaded the organization’s efforts to develop its first conference mobile app, and manages the annual development of mobile apps for APPA’s four largest events.

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