Compliments of the House: A Planner’s Guide to Navigating Hotel Promotions

Presenter:

Wednesday, March 5, 2014
2:30 PM EST

A webinar hosted by Cvent and Meetings Focus

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Site selection is an important step in the planning process. However, for meeting planners, it can be one of the most overwhelming. Planners must compare competing hotel bids, monitor their budgets and choose a venue that positively shapes the attendee experience. Meanwhile, hotels vie for their business by tacking on promotions, discounts and freebies to sweeten the deal.

As a planner, how do you decide what promotions will help make your event successful?

During the webinar, Cvent will share the results of its recent planner survey, revealing what promotions benefited events and attendees the most. You will also gain a complete perspective on the topic by hearing from a seasoned professional meeting planner and a hotelier tasked with negotiating concessions for group business clients. Finally, we will introduce a new, free resource designed to help planners find better deals for their events.

Attend the webinar and learn how to:

  • Determine what hotel promotions will help improve your events
  • Negotiate concessions that will please your attendees and keep them coming back
  • Discover complimentary tools to help you find group-related hotel promotions

Earn CEUs: This webinar is worth 1 Marketing clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council.


     

Eric Eden, VP of Marketing at Cvent. Eric Eden has 17 years of experience in B2B marketing, digital media, online marketing, and marketing web-based products and solutions. Today Eric is responsible for Cvent's global marketing strategy, marketing campaigns, and marketing partnerships.

 

Walter Woods is Marketing Manager of Hyatt Regency Atlanta, one of America's leading convention hotels with 1,260 rooms and 180,000 square feet of meeting space. On Feb. 7, 2014, he received Hyatt's Corporate Award for national excellence in Marketing. Prior to his career at Hyatt, he was a Vice President at Cohn & Wolfe, a top 10 global marketing and public relations firm, where he served clients such as Walmart, AIG, ADP and Hyatt Hotels. He was previously a business and economic development writer for the Atlanta Journal-Constitution.

Michelle Turgeon has been in the hospitality industry for over 20 years. She founded Murphy Turgeon in 2009 and specializes in hotel site selection and contract negotiations. Michelle provides professional who plan conferences, meetings and events with the research and intelligence for selecting the perfect hotel site. By doing so she is skilled at negotiating the best value so they can look good, save their organization money and feel confident they made the right decision!

Michelle she has been awarded by one of the industry leader’s, HelmsBriscoe, their prestigious Presidents club 5 times. She was also the top producer of Doubletree by Hilton while with HelmsBriscoe in 2009, 2010 and 2011.

She has been a sales professional with Wyndham Hotels, Starwood and InterContinental Hotels. She has worked with individual business travel accounts and numerous group segments; including government, corporate and association.

 

 

 

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