The Future of Mobile and Events


Wednesday, May 14, 2014
1:00 PM EDT
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How will your events be different in the new year? What will they look like in 5 years? 10 years? The nature of meetings and events has already changed dramatically due to the growth of mobile technology. Your attendees aren't picking up printed guides at the event anymore. They're using event apps to get involved with the event before it even begins—and keep that relationship going long after the event is over.

Mobile stats have far exceeded expectations. Attend this webinar to see what's in store for 2014, and what you should be prepared for in the future. This presentation will cover:

  • A mobile "then & now" comparison
  • Mobile fads vs. mobile trends—and which ones matter for events
  • Mobile app features for everyone at your event

Earn CEUs: This webinar is worth 1 Strategic Planning clock hour of continuing education toward the initial CMP application and recertification through the Convention Industry Council.


Kevin Long is VP of Marketing at CrowdCompass - Cvent. Kevin helps event organizers incorporate mobile in their planning and marketing strategies. He educates them on how to successfully launch a mobile event app so it turns attendees into ambassadors and sponsors into family - making events more popular.

LeAnne Nienhuis is the Manager of Education & Customer Programs for the American Public Power Association (APPA), the national trade organization representing more than 2,000 publicly owned electric utilities that serve more than 47 million customers across the U.S. For the past 10 years, LeAnne has been intricately involved in managing eight annual conferences for the Association. In 2012, she spearheaded the organization’s efforts to develop its first conference mobile app, and manages the annual development of mobile apps for APPA’s four largest events. 

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