So You Think Your Event Website is Working?

Presenter:

Thursday, October 2, 2014
1:00 PM EDT
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Find out during an exclusive webinar from Meetings Focus. Submit your event website URL during registration, and we’ll review the sites of three lucky planners live during the session!

You know how hard it is to grab your audience’s attention and get them to your site in the first place. But even then the job isn’t over! They still need to start (and complete) their registration. The only thing pushing them through to register—or standing in the way—is your event Web site.

After this webinar, you’ll be able to fix (or avoid) the seven most common and costly event website mistakes and you’ll know how to:

  • Diagnose website performance problems with key metrics
  • Build event value by leveraging social proof
  • Drive urgency and get emotional commitment
  • Convert website visitors to confirmed attendees

Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Program Management and Marketing Domain of the CMP or CMP-HC Standards.

 

Kevin Yanushefski, Team Lead, Marketing Operations at Cvent. Kevin has been with Cvent for 5 years in sales and marketing. As Team Lead, Marketing, he is responsible for developing the messaging and positioning of Cvent’s Event Management product, designing and executing marketing campaigns, and generating leads for the sales team. When not at work, Kevin can be found performing at open mics or rocking with his band. Kevin graduated from the University of Virginia where he studied Psychology and Economics.

 

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