The Attendee Experience: Making Your Show Count

Presenter: Michael Owen & Carol Norfleet

Wednesday, May 27, 2015
1:00 PM EDT
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Watch this webinar live for your chance to win a giveaway from our webinar sponsor Guidebook!

Many meeting professionals are conservative and slow to adapt to new methods. But organizations that aren't comfortable with the risk required to deliver a fresh approach may be left behind. If you aren't adapting, participants may simply zone out, or worse, stop attending entirely.

Today, attendees of all ages expect and react positively to novelty and deviation from routine events with a focus on originality and unique experiences. Planners need to understand the importance of venue, room set and food choices alongside content to bring attendees something new that will have a greater impact and be more memorable. They must be focused on quality both in and out of the meeting room with engaging and interactive learning experiences throughout the meeting including sessions, networking and down time.  

Join Meetings Focus, Michael Owen, head of events company EventGenuity ( and Carol Norfleet, CMP, DMCP, executive vice president & COO of Destination Nashville, for this hour-long webinar that will help you make an impression on attendees with a program that's anything but typical .

Participants will learn the following:

  • How to deliver a “wow” experience that will leave attendees impressed
  • How the use of unique venues helps create a memorable event
  • How creative room sets mix up and invigorate a program
  • How to make content delivery memorable and actionable

Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.  


Michael Owen is Managing Partner with EventGenuity, LLC. There’s no business that’s not show business. But show business is no place for the faint of heart. With decades of experience as a provider of entertainment services, Michael shares a wealth of knowledge gained through his career in this unique and often-mystifying industry-segment. His company, EventGenuity, LLC, produces business events throughout North America, providing Event and Meetings Management and Corporate Entertainment capabilities to corporate and association clients.A meetings Industry activist, Michael has served on MPI International Board of Directors, TNSAE Board, as Past President of the Tennessee Chapter of MPI, Chair of MPI’s Chapter Advisory Council, MPI Leadership Development Task Force, MPI Global Paragon Awards Committee, and MPI Award and Recognition Task Force & PCMA Global Advocacy Task Force.

Carol Norfleet is Executive Vice President & COO with Destination Nashville, Nashville, TN’s award winning and only accredited DMC. When not steering the direction of this Certified Woman Owned Business, Carol leads the CMP certification exam study groups in TN and internationally for MPI (Meeting Professionals International) in Taiwan, China, Canada, and Mexico. As Chair for the Accreditation and Certification Board of ADMEI, the Association of Destination Management Executives International, Carol ensures the advancement of education and professionalism in the DMC industry. Appointed to the meetings industry think tank, the APEX Standards council in September 2014, Carol is a recipient of the prestigious ADMEI Joanne O’Connor President’s Award, as well as MPI:TN Supplier of the Year. Carol is a requested presenter on meetings industry issues such as site selection, food and beverage and destination management as well as her passion, effective employee training. She also serves on the faculty for the Belmont University Event Certification Program specializing in Site Selection.

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