The Momentum of Mobile Apps

Presenter: Myllisa Patterson

Thursday, September 17, 2015
1:00 PM EDT
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2015 Benchmark Study: How Best-in-Class Event Marketers and Producers Are Using Mobile Apps to Drive Event Success

The Event Marketing Institute and CrowdCompass developed a groundbreaking benchmark study to quantify how event marketers and producers are using—and will use—mobile apps in the future. You’re invited to a 30-minute speed briefing on the research results.

You'll get access to this exclusive research AND:

  • A deep dive into why planners are experiencing increases in their app budgets— an average of 21% in 2015
  • Success stories - hear from a planner about how to reduce printing costs and have the app pay for itself
  • What planners are predicting for future feature trends that will continue to improve attendee engagement

Earn CEs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP International Standards.


Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. Myllisa helps event organizers incorporate mobile apps into their marketing strategies.




Haley McGlauflin is Communications Specialist at North American Association for Environmental Education. Haley manages social media campaigns and website content, and assists in the planning and management of an international environmental education conference with over 1,000 attendees.  



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