Boost Attendee Engagement: Simple Steps for Social Media Success

Presenter: Kevin Yanushefski & Emily Vera

Wednesday, May 13, 2015
1:00 PM EDT
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Join the conversation at #event2pt0.

Let’s be honest, you know social media is important, but it hasn’t made it off your “nice-to-have” list. Don’t get distracted trying to do it all – focus on what matters most. The days when you are onsite at your event is when 80% of your social activity will be taking place, and learning how to maximize this time is key to attendee engagement. That’s exactly what you’ll get from attending Emily and Kevin's presentation. Instead of a high level overview of a complete start to finish social campaign, we will deliver specific, real-world tactics that you can start using immediately.

What You’ll Learn

After this 45 minute discussion, you'll walk away knowing:

  • The tools you need to monitor and manage social posts onsite
  • The real, actionable steps to run a social media contest
  • Top ideas to increase social participation and delight attendees
  • How to handle negative posts and escalate appropriately
  • The right metrics to measure your social media success

Register Today! All attendees will receive a Social Media Game Plan, and a Social Contest Template. Tweet your questions before and during the webinar with #event2pt0!

Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.


Kevin Yanushefski, Product Marketing Manager at Cvent. Kevin has been with Cvent for over 6 years, with responsibilities ranging from launching new products, creating educational content, and driving registration for over 1000 live events annually, including Cvent CONNECT, a 2,500 person conference. He's made just about every mistake in the book when it comes to event marketing, and is passionate about sharing what he's learned along the way. When not at Cvent, he moonlights as a movie buff/craft beer enthusiast/rock star, and is frequently found singing 90's alternative at karaoke night. Kevin graduated from the University of Virginia where he studied Psychology and Economics. Follow Kevin on Twitter: @KevinYanu and connect with him on LinkedIn:


Emily Vera, Social Media Strategist at Cvent. Emily is an enthusiast of engaging social media and firm believer in the power of ROE (Return on Engagement). She’s been at Cvent for a year and has launched two successful live event social media campaigns for Cvent’s two user conferences, Group Business Forum and Corporate/Association Meetings Summits. Prior to joining Cvent, Emily worked at Northrop Grumman where she led and implemented an enterprise-wide social recruiting strategy. When not at Cvent, you can find her addictively posting to Instagram and shopping for a new wardrobe every season. She’s an avid volleyball player and music-festival goer. Emily earned a Bachelor of Arts degree in History from the College of William and Mary. Follow her on Twitter: @Social_Em and connect with her on LinkedIn:


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