Mining Your CVB Relationship

Presenter: David Bradley, Terri Roberts, & Edward Harris

Monday, July 20, 2015
1:00 PM EDT
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With the hospitality industry once again reverting back to a seller’s market, meeting planners need to leverage every resource they have in order to guard their program’s budget, and destination marketing organizations (DMOs), commonly known as CVBs, hold the key to obtaining free or discounted goods and services that will make your meeting shine without breaking the bank.

Join Meetings Focus, Destination Marketing Association International; David P. Bradley, Vice President of Sales and Service for the Shreveport-Bossier Convention & Tourist Bureau; Terri Roberts, Director of Training and Communications Support for DMAI’s empowerMINT.com; and Edward Harris, Vice President of Marketing & Communications with the Valley Forge Tourism & Convention Board, to discover how you can utilize DMOs to save time, money and create a one-of-a-kind event flavored by the host destination.

By participating in this video broadcast, you will learn the following:

  • What good and services are commonly offered for free or steeply discounted by CVBs
  • What to include in your RFPs
  • Who to contact at a CVB to get the most leverage an operate most efficiently
  • Tools available from DMAI that can smooth the process
  • Real-world examples of good and services meeting planners have obtained from CVBs

Earn CEs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hour in the Project Management Domain of the CMP International Standards.


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