Your Recipe for Content Marketing Success

Presenter: Kevin Yanushefski

Tuesday, August 11, 2015
1:00 PM EDT
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For many organizations, events are the number one or two source of leads and ROI. With so much riding on the attendee experience, it’s imperative to deliver the right message at your events and beyond. Your audience is hungry to learn and by choosing the right ingredients you’ll be able to create a recipe for success.

During this webinar we'll discuss

  • Why Events are Important to Your Recipe
  • How to Design Your Content Menu
  • Understand What is Inside the Content Kitchen
  • How to Plan for & Maximize Leftovers

Ultimately you will learn how event content can be the secret sauce to your content marketing strategy.

Earn CEs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hour in the Marketing Domain of the CMP International Standards.


Kevin Yanushefski, Product Marketing Manager at Cvent. Kevin has been with Cvent for over 6 years, with responsibilities ranging from launching new products, creating educational content, and driving registration for over 1000 live events annually, including Cvent CONNECT, a 2,500 person conference. He's made just about every mistake in the book when it comes to event marketing, and is passionate about sharing what he's learned along the way. When not at Cvent, he moonlights as a movie buff/craft beer enthusiast/rock star, and is frequently found singing 90's alternative at karaoke night. Kevin graduated from the University of Virginia where he studied Psychology and Economics. Follow Kevin on Twitter: @KevinYanu and connect with him on LinkedIn:


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