Sales 2.0 for Meeting Planners

Presenter: Amy Pourciau & Sue Hershkowitz-Coore

Thursday, December 17, 2015
3:00 PM EST
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As meeting planners, you deal with your fair share of hotel, facility and services salespeople, whose job it is to persuade you of the value of their products. But meeting planners themselves are also salespeople, charged with “selling” their meetings and associated costs to organizational stakeholders who hold the purse strings and often make crucial decisions regarding meeting programs.

Join Meetings Today and Amy Pourciau, Director of Leadership Development with MGM Resorts University, and Sue Hershkowitz-Coore, author, sales trainer, consultant, and educator in the field of professional communications, for this one-hour discussion on the key strategies sales professionals use, and which can be implemented by meeting planners to greatly increase their powers of persuasion with key stakeholders. The presenters will also field questions from viewers during this live webcast.


By participating in this video webcast, you will learn the following:

  • What basic sales skills meeting planners can use to influence organizational stakeholders
  • How to communicate effectively so both sides leave satisfied with the result
  • How to create messaging that elevates the conversation to ensure results and professionalism


Earn CEs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hour in the Marketing Domain of the CMP International Standards.

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