Event App Sponsorship: An Opportunity You Can’t Afford to Miss

Presenter: Myllisa Patterson

Tuesday, February 9, 2016
1:00 PM EST
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How to use new technology to wow sponsors.

Sponsors crave visibility at your events. What’s at the top of their list? New and creative ways to attract attention and meaningful ways to engage with your attendees. Sponsorship opportunities within a mobile event app enable those connections while increasing your revenue dollars. But where do you start? It can be overwhelming to figure out which digital options will work best for your event. During the webinar you’ll get insights into the latest sponsorship opportunities, effectively incorporating them into your event, and how to sell them as part of your sponsorship packages.

If you’re looking to increase the ROI for your event, join Meetings Today and Myllisa Patterson, Director of Marketing at CrowdCompass for this one-hour webinar.

During this live event we’ll discuss:

  • How to shake up sponsorship offerings with new technology
  • Best practices for leveraging mobile in your sponsorship offerings
  • Actionable tips and tricks to increase exposure with a mobile event app
  • Creative ways sponsors can drive meaningful engagement with attendees


Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Financial Management Domain of the CMP or CMP-HC Standards.


Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.


Lauren Pirri is Sales & Marketing Coordinator at American Jail Association. Lauren has over 9 years of sales, marketing, and events experience. She has been working for the American Jail Association since August of 2013. Her focus is corporate relationships in regards to advertising, sponsorship, and exhibits. Lauren is also the project-lead for AJA’s mobile app. She is a “coach’s wife”, married to her high school sweetheart, and has a lovable 2 ½ year old Golden Retriever named Brodie. Summer, the beach, candles, Mexican food, and wine are among her favorite things.


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