How to Increase Mobile Event App Adoption

Presenter: Myllisa Patterson

Wednesday, April 6, 2016
1:00 PM EDT
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Actionable ways to get your attendees to download, use and love your app

Just because you build an event app doesn’t mean attendees will actually download it. As much as we all hope for a Field of Dreams experience, providing an app for your event does not automatically mean adoption. The key to success? Incorporating the app into your event’s marketing strategy. Find out just how simple this can be in our live, one-hour webinar. We’ll cover:

  • Everything you need to create an actionable marketing plan for your event app
  • Strategies and tips to ensure attendees use the app once they’ve downloaded
  • Hear directly from an event pro who increased app adoption and engagement
  • Different attendee personas and how to target and engage them

 

Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.

 

Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.

Emma Bica is a Marketing Communications Specialist at PeopleNet in Minnetonka, MN. Emma is responsible for the coordination, planning and execution of all tradeshows, conferences and events that PeopleNet is part of, as well as internal events that PeopleNet hosts including an annual User Conference for upwards of 2,500 attendees. Emma also manages all social media accounts for PeopleNet. Emma has presented at EXHIBITORLIVE & EXHIBITOR FastTrak since 2013.

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