Your Event App + Social Media = Besties for Life

Presenter: Myllisa Patterson

Tuesday, July 12, 2016
1:00 PM EDT
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Social media is a crucial part of your event marketing strategy, but that doesn’t mean it’s easy! First you have to figure out which platforms to use. Then you need to understand the social savviness of your attendees. Learn step-by-step how to use social media within your mobile app to engage your audience without leaving anyone out of the conversation. In this live, one-hour session we’ll show you practical and actionable ways to take full advantage of social media features before, during and after your event. Join other event planners and marketers in learning how mobile and social can work together to promote your event and increase attendee engagement. During the webinar we’ll cover:

  • Best practices for increasing app usage with social media promotion
  • How branding in your mobile event app can help promote the use of social hashtags
  • Tips on how to include all attendees, those who are socially savvy and those who haven’t joined the conversation
  • Advice from a planner who’s successfully using social to drive attendee engagement

Earn CEUs: The Event Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.


Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.


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