Transform Your Event ROI Story with Digital Engagement

Presenter: Myllisa Patterson & Chelsea Benge

Tuesday, October 11, 2016
1:00 PM EDT
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How to use the metrics from your mobile app to show business value

Your event is a smashing success, but how can you prove it? Your boss wants to see metrics to justify the investment and demonstrates the value within the organization. What tools do you have to help calculate ROI? How can measurement help tell a value story AND improve your event year after year? During this webinar we’ll help you answer those questions while identifying creative ways mobile can help reduce costs for your next event. Join this webinar for everything you’ll need to become the hero of your event’s ROI story! We’ll discuss:

  • How to leverage the digital engagement at your event to demonstrate ROI
  • Best practices for using a mobile app to realize instant cost savings
  • What metrics are available and how to interpret them
  • Actionable tips for sharing the value of the event with your team

Earn CEUs: The Event Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.

Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.

Chelsea Benge is the Events Coordinator for Leading Real Estate Companies of the World. She studied Event Management at Indiana University where she graduated with honors. She’s been the Events Coordinator for Leading RE for over 2 years. During her tenure she’s been the lead CrowdCompass user for over 10 events and has increased app adoption for each event. Her influence in the organization has led to the decision to rid paper programs from their event programs.

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