Driving Forces in Meetings and Events, and What It Means to You

Presenter: Michael Dominguez

Thursday, July 21, 2016
3:00 PM EDT
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As the economic environment and hotel structure continue to change at a rapid pace, it is important to understand the current outlook, economic concerns and forecasts that will dictate behavior in the Meetings Environment. Our meetings world has become much more complex with a variety of issues, from drones, drugs, cyber security, meetings advocacy and health and wellness leading the charge.

In this dynamic session, industry veteran Michael Dominguez shares the latest trends in the hotel industry and how they affect your meetings and incentives. Gain a better understanding of the economic environment, how structural changes will have an impact in 2016 and beyond, and identify ways to optimize your relationships with hotels as well as your key stakeholders. We will also explore the internal and external forces that will continue to pressure meeting design, content dissemination and the need to understand we no longer have attendees, but rather participants in meetings

By attending this educational session, you will learn the following:

  • Understand pricing demands in today's meeting market
  • Review an industry forecast for major North American Markets
  • Understand the need for change and rapidly changing technology
  • Understand behavior changes in audiences of the future
  • Review the future of meeting room design and the influences behind the trends
  • Discuss drones, drugs and other disruptors

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Strategic Planning Domain of the CMP or CMP-HC Standards.


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