Leveraging DMO Assets for a Cutting-Edge Destination Experience

Presenter: Terri Roberts, Maura Gast, Edward Harris, & Tyler Davidson

Thursday, August 4, 2016
1:00 PM EDT
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DMOs, aka CVBs, are the real experts when it comes to delivering the best a destination has to offer, from meeting support to the attendee experience. Destination selection, after all, is a key decision-influencer for an attendee’s decision to attend, and knowing what it takes to satisfy the expectations of today’s consumer is a critical piece of the puzzle.eopardy.

Join Meetings Today, Terri Roberts, training and communications support for empowerMINT.com, and top DMO leaders Maura Gast, executive director of Texas’ Irving CVB, and Edward Harris, vice president of marketing and communications for the Valley Forge Tourism and Convention Board, for this informative one-hour video program taped at DMAI’s Annual Convention that will show you some of the cutting-edge new services DMOs offer meeting planners to leverage their host destinations to the hilt.

By participating in this video broadcast, you will learn the following:

  • How DMAI’s empowerMINT.com tools can help you get relevant destination information and connect you to the right expert
  • High-tech tools you can use to promote your host destination to attendees
  • DMO services that are often free to utilize
  • How today’s attendee acts more like a leisure traveler than ever before
  • How to leverage local events in your meetings and events
  • How to identify destination-specific event ideas and unique off-site options

Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Site Management Domain of the CMP or CMP-HC Standards.

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