Building Engagement in Your Audience

Presenter: MaryAnne Bobrow, Jonathan Howe, Reginald Henry, & Tyler Davidson

Wednesday, August 17, 2016
1:00 PM EDT
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What do association member engagement, relevance, sustainability and ROI have in common? More than you think, and the principles of achieving each of these objectives also translates to other segments of the meetings industry.

Join Meetings Today, meetings industry educator MaryAnne Bobrow, top meetings attorney Jonathan T. Howe, and the Chief Information Officer at ASAE, Reginald Henry to find out how you can create engagement and retention in your audience, videotaped from ASAE’s Annual Conference in Salt Lake City.

By participating in this video broadcast, you will learn the following:

  • How to understand the role member engagement plays in organizational sustainability
  • How to tie member engagement to relevancy and ROI
  • Take-away tips for building engagement and improving retention
  • How to distinguish engagement strategies in the U.S. from strategies relevant in other countries



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