It’s a Match! What Online Dating Can Teach Event Planners About Networking

Presenter: Kevin Yanushefski

Wednesday, November 2, 2016
1:00 PM EDT
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When it comes to attendee satisfaction at our conferences and events, sometimes meeting the right person makes all the difference. Networking is a major driver of the decision to attend an event, with our participants looking to meet likeminded professionals, solve problems, meet vendors, or uncover new business opportunities. Despite the prevalence of digital technology onsite, too often event organizers rely on outdated analog formulas to enable networking – take one reception space, add cocktails, and hope for the best.

With today’s attendee engagement tools, and proven strategies employed by online dating companies, we can empower our participants to better navigate our events, and make more meaningful connections along the way. Attend this webinar to learn:

  • The impact and value of networking on attendee satisfaction and repeat attendance
  • How to overcome common challenges in creating effective networking opportunities
  • Tools and strategies to enable attendee engagement and drive participation
  • Why attendee networking can be a leading indicator of event success

Earn CEUs: The Event Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.

Kevin Yanushefski, Product Marketing Manager at Cvent. Kevin has been with Cvent since 2009, with responsibilities ranging from launching new products, creating educational content, and driving registration for over 1000 live events annually, including the 2,500 attendees of Cvent CONNECT. He's made just about every mistake in the book when it comes to event marketing, and is passionate about sharing what he's learned along the way. When not at Cvent, he moonlights as a movie buff/craft beer enthusiast/open mic rock star, and is frequently found at karaoke night. Kevin graduated from the University of Virginia where he studied Psychology and Economics, and currently lives in Raleigh, NC.

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