The ABCs of Event ROI

Presenter: Kevin Yanushefski

Wednesday, March 15, 2017
1:00 PM EDT
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91% of industry pros believe their events are effective—the tough part? Proving it.

One of the biggest challenges facing event industry professionals is that meetings, conferences, and trade shows don’t get the respect they deserve outside of the planning and production team.  Event organizers intuitively understand the importance of events, but often struggle to articulate that value to executive stakeholders.  With increased scrutiny on budgets and spend, many planners face the challenge of growing, or even just preserving, their event budgets year over year.

In response, savvy event pros are discovering how to tell their stories of event success in ways that stakeholders simply can’t ignore.  Are you ready to make your case to your leadership? By embracing event technology, and utilizing the increased availability of data, you can capture the metrics that matter most, and prove the impact of your events throughout the organization.

The ABCs of Event ROI webinar will help you:

  • Uncover the disconnect between event teams and executive teams
  • Discover tactics to close the gap and find common ground
  • Simplify and demystify the concepts driving Event ROI
  • Take actionable steps to start proving your event effectiveness 

Your events are powerful, now prove how profitable they are. 

Earn CEUs: The Event Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.


Kevin Yanushefski, Product Marketing Manager at Cvent. Kevin has been with Cvent since 2009, with responsibilities ranging from launching new products, creating educational content, and driving registration for over 1000 live events annually, including the 2,500 attendees of Cvent CONNECT. He's made just about every mistake in the book when it comes to event marketing, and is passionate about sharing what he's learned along the way. When not at Cvent, he moonlights as a movie buff/craft beer enthusiast/open mic rock star, and is frequently found at karaoke night. Kevin graduated from the University of Virginia where he studied Psychology and Economics, and currently lives in Raleigh, NC.

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