Uncovering Your Inner Event Superhero to Power Your Mobile Strategy

Presenter: Myllisa Patterson & Adrea Hill

Wednesday, April 12, 2017
1:00 PM EDT
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There’s a hero inside everyone, and when it comes to meetings and events, sometimes it feels like we need actual superpowers just to do our jobs. And just like all legendary heroes, these superpowers are unique to each one of us.

Discover your inner ‘Event Planner Superhero’ and see how it informs your mobile strategy, before, during and after your events. Plus, get a chance to hear from a planning peer and see how they used their superhero skills to drive engagement with an app that took their event to new heights! During this webinar, you will learn:

  • The importance of your inner superhero and how your powers impact your personal and professional life
  • The different types of planner superheroes, including key traits and characteristics
  • What you can do to use your superhero powers and skills to increase mobile adoption at your events

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.


Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.

Adrea Hill is the Training Program Manager with Haworth. Adrea has worked with Haworth, an office interiors supplier in Western Michigan, for 11 years. In that time she has worked in HR, IS and Marketing. Her current role of Training Program Manager has her leading corporate training and corporate events. She began incorporating a mobile app into her training plans in 2012. Since then she has incorporated mobile apps into most of her training events and conferences. This includes a training event in Europe that required content in four different languages.


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