Supercharge Your Event Data: 8 Ways to Drive Results

Presenter: Kevin Yanushefski & Kim Scott

Wednesday, June 21, 2017
1:00 PM EDT
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Data, data everywhere, but is it driving your decisions? Register for this webinar to hear how Kim Scott, senior regional marketing manager at Illumina, has taken her events group on a journey to unlock, understand, and institutionalize the data surrounding her events. You’ll hear the 8 key components of her event program strategy, and learn best practices for showing your event program’s impact throughout the organization.

Key takeaways include:

  • How and why to define event success
  • Accounting for different event types and event goals
  • Data collection best practices
  • Getting buy-in from all levels of the organization

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.

Kevin Yanushefski, Product Marketing Manager at Cvent. Kevin has been with Cvent since 2009, with responsibilities ranging from launching new products, creating educational content, and driving registration for over 1000 live events annually, including the 2,500 attendees of Cvent CONNECT. He's made just about every mistake in the book when it comes to event marketing, and is passionate about sharing what he's learned along the way. When not at Cvent, he moonlights as a movie buff/craft beer enthusiast/open mic rock star, and is frequently found at karaoke night. Kevin graduated from the University of Virginia where he studied Psychology and Economics, and currently lives in Raleigh, NC.


Kimberly Scott, BS, MBA, CMP, HMCC, Senior Regional Marketing Manager at Illumina, Inc. With over 25 years experience in the life science technology industry, Kim has uniquely combined her passion for meetings and events with her management roles in technical marketing, training, and business development. In her current role as the Sr. Regional Marketing Manager at Illumina, Inc., Kim is responsible for strategic marketing programs and events in the U.S., Canada, and Latin America. While at Illumina, Kim has focused on utilizing technology solutions to build a scalable infrastructure to support Illumina’s rapidly growing business, expanded portfolio of products, and segment specific marketing activities. The successful integration of marketing programs, channels, funnel management tools, and sales and marketing analytics with the Cvent Enterprise Management solution is driving ROI analysis for Illumina. Kim holds a Bachelor’s degree in Physiology from Southern Illinois University, an Executive M.B.A. from Pepperdine University, a Certificate in Meetings and Events from the University of California San Diego, and is a Certified Meeting Professional. Kim also holds the Healthcare Meeting Compliance Certificate from Saint Louis University and MPI. She is a recipient of the Illumina Values Award for Innovation and has twice been the recipient of the Illumina President’s Elite Award.

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