The Multigenerational Attendee: Creating Events that Intrigue, Inspire and Engage

Presenter: Jeff Butler

Wednesday, July 25, 2018
1:00 PM EDT
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Today, four different generations are attending meetings and events: Baby Boomers, Generation Xers, Millennials and the new, up-and-coming Generation Zers. With each generation having its own culture, beliefs and preferences, how do you strategically plan events that intrigue, inspire, engage and ultimately wow each of them? As a meeting planner, your understanding of their preferences and the massive cultural shifts that are taking place are crucial to whether or not your meeting or event will be a success.

In this webinar, best-selling author and generational expert Jeff Butler shares his research and insights on the four generations’ differences, motivations and event preferences. You will learn how different events across industries are thriving with multigenerational attendees. And you’ll gain specific actionable strategies to manage cross-generational events and tools to harvest each generations’ knowledge in order to plan events that leave lasting impressions on attendees.

By participating in this webinar, attendees will:

  • Discover potential points of generational preferences and how to handle them
  • Learn what is up and coming in the world of multigenerational event planning
  • Explore how to harvest each generations’ knowledge and preferences to create an amazing event
  • Find out how Generation Z preferences will change the world of event planning

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.


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