Deciding to use a mobile event app is a great first step, but it is all for naught if your attendees fail to adopt it. A successful event app is built on a few main ingredients, all of which add up to create a delicious mobile experience for your attendees. Early adopters are a very important aspect, but in order to continue increasing adoption there are a few other ingredients you need to remember such as gamification, going green, personalization, and making it year-round. With these ingredients, increasing adoption and creating an app experience your attendees will love is as easy as pie.
- How to use sustainability goals to promote app usage
- How to use engagement features so that attendees get the most out of your app and your event
- Why behavior types are important to look at to ensure you are providing what your attendees need in order to adopt
- Why social is important and how to use it to increase adoption (even for internal events)
Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.
Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.