In days leading up to the event, have you ever had that nightmare, the one where no one shows up? You turn up the lights, open the doors, and just ... wait. It’s a constant worry (at least for me and my events) and for good reason—event marketing is the 3rd most challenging and 2nd most time consuming part of producing events, according to a global survey of event professionals.
Event marketing doesn’t have to be a nightmare, but it is a fight for survival—and our event’s survival depends on attracting engaged attendees every time. Driving attendance to events isn’t easy, but with some time-tested tactics, you can make it easier to retain and grow our audience year after year.
In this webinar you will learn/review:
- The Seven Steps to Event Marketing Survival
- A Sample 12 Month Marketing Calendar
- Top Tactics to Attract and Engage Attendees
Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.
Kevin Yanushefski, Product Marketing Manager at Cvent. Kevin has been with Cvent since 2009, with responsibilities ranging from launching new products, creating educational content, and driving registration for over 1000 live events annually, including the 2,500 attendees of Cvent CONNECT. He's made just about every mistake in the book when it comes to event marketing, and is passionate about sharing what he's learned along the way. When not at Cvent, he moonlights as a movie buff/craft beer enthusiast/open mic rock star, and is frequently found at karaoke night. Kevin graduated from the University of Virginia where he studied Psychology and Economics, and currently lives in Raleigh, NC.