Get More in the Door: How to Increase Event Attendance

Presenter: Myllisa Patterson, Alyssa Peltier & Jennifer Maltba

Tuesday, May 22, 2018
1:00 PM EDT
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The choices of channels and tactics to market your events grows ever more varied and complex, with new options and techniques appearing all the time. From YouTube to virtual conferences to webinars, prospective attendees are also overwhelmed with ways to network and learn. So how do you cut through the noise and prove your event is the one they must attend? Join this session to hear best practices and see examples of how to make your event communications more effective. You’ll walk away with new ideas about how to increase attendance and extend the reach of your events.

  • Best practice marketing tactics for before, during, and after events
  • Alternative channels which are now (or will be) the new norm
  • How to extend and harness the power of your live events

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.

Myllisa Patterson is Director of Marketing at CrowdCompass by Cvent. With 15 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.

Alyssa Peltier is Customer Marketing Manager at Cvent. Since joining Cvent in January 2016, Alyssa Peltier has lead various customer-facing programs that includes advocacy, feedback strategy, storytelling, and most recently, event marketing. She manages a team that is responsible for the marketing strategy and execution for a portfolio of over 200 events, including the company’s largest, Cvent CONNECT. In 2017, Alyssa received the Cvent Newcomer of the Year Award.

Prior to joining Cvent, Alyssa got her start in marketing where she spent six years working for American Disposal Services, the largest privately-owned and operated waste management company on the east coast. Starting out as an in-house graphic designer, Alyssa ultimately took on the complete marketing function, modernizing the organization’s marketing strategy, which included implementation of an eMarketing platform, corporate rebrand and simultaneous web/CMS rollout, and the design of a 1,000 square foot interactive learning center for community recycling outreach programs. Alyssa is a graduate of Virginia Tech with a Bachelor of Fine Arts in Visual Communications and Design.







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