Building Event Intelligence: Translating Metrics for You, Your Event and Your Company

Presenter: Jason Askew

Wednesday, October 10, 2018
1:00 PM EDT
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Does finding ways to prove your event’s ROI keep you up at night? It shouldn’t. Making sense of long excel reports and vague graphs is challenging for marketing and planning teams. Attend this live presentation to find out how onsite event technology can enable you to gather invaluable data when it comes to measuring and tracking the attendee journey and proving the impact of your event. Learn how emerging reporting and tracking capabilities will help your event marketing team(s) better translate your event metrics and making future event decisions.

Attendees will walk away with methods to:

  • Optimize event staffing
  • Measure impact on revenue
  • Measure the attendee journey
  • Understand mobile event app usage
  • Measure & understand engagement

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.


Jason Askew is the Product Marketing Manager at Cvent. Jason has 12 years of experience as an enterprise conference and exhibit planner with a strong focus on technology. He is currently the Product Marketing Manager for Onsite Solutions at Cvent. Before joining Cvent, he worked internationally with Schneider Electric, not only on their events, but their entire event technology footprint from mobile apps to RFID. When Jason isn’t sharing his love for event technology, he is an avid aviation enthusiast as a licensed private pilot, dog lover, and nature-seeker.

 

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