Build Your ROI Emergency Kit: 5 Tips for Proving the Value of Your Events

Presenter: Myllisa Patterson

Wednesday, February 13, 2019
1:00 PM EST
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We all know that feeling of panic when our boss (or our bosses’ boss) requests an update on the return we got from our last event. We know all that hard work MUST have resulted in something, but beyond how many attendees showed up and the glowing reviews we received, it’s difficult to quantify and tell a meaningful story about the impact of the event. When senior execs are demanding bottom line numbers, don’t pull the fire alarm and run, grab your emergency ROI kit and take a deep breath. This webinar will arm you with what you need to show the value of your events and the next ROI emergency.

During the webinar we'll cover:

  • How focusing on your brand and using the right data can prove event value.
  • How attendee experience impacts ROI
  • How to tell your event retention story
  • How to tie your events to pipeline and demonstrate ROI


Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.


Myllisa Patterson is Senior Director of Mid-market Marketing Campaigns at Cvent. With 18 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier
 

 

 

 

 

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