The Power of Personalization

Presenter: Madison Layman

Wednesday, March 13, 2019
1:00 PM EDT
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How to create individual attendee experiences at your next event.

Every attendee is unique. So why would you plan a cookie cutter event? Attendees crave personalization. They want events that allow them to hear content that resonates, network with others who share similar interests, and create experiences they’ll never forget. Luckily, personalization is easier than ever. With technology, you can gather data and automate tasks to treat attendees as individuals at every stage of your event.

Cut through the noise. Don’t deliver a generic event that attendees won’t remember. Take this one to the next level. Personalization is about creating an event that delivers value to every attendee.

In this webinar, you’ll learn:

  • What it means to personalize your event
  • The data you need to gather at every stage of the event
  • How to implement personalization

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.


Madison Layman is Senior Associate of Content Marketing at Cvent. She specializes in addressing planner pain points across the entire event life cycle. Madison has more than four years of professional marketing experience in the AEC, TPP, and Software industries.






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