Start Attracting Event Investors: How to Develop a Successful Sponsorship Strategy

Presenter: Noel McWilliams & Meg Fasy

Wednesday, May 15, 2019
1:00 PM EDT
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You know your events are awesome, right? So why don’t you have people banging down your door asking to sponsor your events? Building an effective sponsorship strategy (or expanding an existing one) will help you attract and retain more sponsors, increase attendee satisfaction and earn more sponsorship revenue.

Join sponsorship enthusiasts, Meg Fasy, who consults with a variety of organizations and Noel McWilliams, Sponsorship Manager for Cvent for a dynamic discussion about sponsor acquisition, package development, sponsorship propensity, expenses vs. price vs. profit margin, and much more.

During this webinar you will learn:

  • Industry trends and fresh ideas to inform your sponsorship strategy
  • Best practices for prospectus development
  • How to demonstrate impact and prove ROI

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.

Noel McWilliams
Noel is the Sponsorships Manager at Cvent and passionate about facilitating strategic partnerships that helps companies meet their goals and objectives. Noel began her career in non-profits at the Association of Corporate Travel Executives (ACTE) and eventually held the position of Director of Sponsorships, responsible for crafting and pricing sponsorship programs and packages for nearly 30 events annually, including global conferences and regional conferences. Prior to joining Cvent, Noel was the Director of Business Development at FlightStats, which was bought by RELX Group in 2016. Noel is founding member Women in Travel, which was acquired by the Global Business Travel Association in 2018 and recently served as the Oregon Affiliate Chair for the Pancreatic Cancer Action Network.

Meg Fasy
Meg has worked for (or with) some of the biggest brands you know. Her career spans several markets including hotel, CVB, industry associations, event technology and strategic partnerships, where she has been both a buyer and seller. Meg is best known for motivating sales and marketing teams, driving strategy and connecting people. She started FazeFWD, a sponsorship management company, because she saw the need to elevate the conversations between organizers and brand partners for the mutual goal of increasing attendee engagement.

Meg is a well-known speaker who has been a featured expert in all the major meeting and event industry publications, including MPI’s The Meeting Professional and PCMA’s Convene. When she’s not focused on creating the next big thing in the meeting and event industry, you’ll often find Meg on the water as a world champion dragon boater—she was a member of the gold medal-winning team at the International Dragon Boat Championships in Italy, 2014 & Hungary 2018.

Want to talk about sponsorships, attendee engagement or even dragon boating with Meg? You can email her at


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