Getting Started with Strategic Meetings Management (It’s a lot easier than you think!)

Presenter: Julie Haddix

Wednesday, November 13, 2019
1:00 PM EST
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Strategic Meetings Management sounds great in theory but many organizations still struggle to understand what exactly it is and how to ultimately implement it. With this ambiguity, SMM is often misclassified as a complicated program that is hard to put together. In this webinar we will debunk the myth that SMM is intangibly complex by breaking it down into bite sized pieces that companies of any size can easily understand and adopt. Learn best practice and tried and true approaches as directed by Cvent SMM gurus.

Key takeaways are to:

  • Understand Strategic Meetings Management
  • Learn how to create an effective Meetings Policy
  • Uncover the superpower of technology in building out your program
  • Track and measure your program’s effectiveness
  • Going global with Strategic Meetings Management

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Strategic Planning Domain of the CMP or CMP-HC Standards.


Julie Haddix
Enterprise Marketing

Julie Haddix is the Director, Enterprise Marketing for Cvent. She has worked for Cvent for 12 years helping to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. Julie has also been a part of the planning team for Cvent CONNECT, overseeing the event marketing and content development efforts. In her current role, Julie is working within the product marketing organization to bring Cvent's newest products and key messages to market. Julie is a graduate of the McIntire School of Commerce at the University of Virginia. She lives in Westchester County, NY with her husband and 20 mo old son and enjoys running, biking, and swimming in her "free" time.





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