How to Prove the Value of Your Live Event Program

Presenter: Myllisa Patterson

Wednesday, January 15, 2020
1:00 PM EST
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The average B2B organization spends 40% of its marketing budget on live events, but most event marketers continue to struggle with proving the value of those events. Did you know that event technology, as part of the marketing tech stack, has the power to unlock the mystery behind event leads and give marketers the insights they need to prove event ROI? Join us while we discuss how live events are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy.

During this webinar you will learn:

  • Pitch events as an important part of a holistic marketing strategy to leadership

  • Run an integrated event marketing program and optimize it for success

  • Understand what data to capture that uncovers attendee behavior at events

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.


Myllisa Patterson
Senior Director, Event Cloud Marketing Campaigns

Myllisa Patterson is Senior Director of Event Cloud Marketing Campaigns at Cvent. With 18 years of experience in communications and marketing, she’s passionate about building long-lasting relationships between people and brands. A technical marketer at heart, she has a unique approach to combining new media channels with traditional marketing tactics that reach customers and prospects in a meaningful way. Quick to embrace new technology and digital tactics, she’s also committed to empowering marketers and event professionals with tools and best practices to make their lives easier.


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