To strategically and creatively plan for the future, VisitPITTSBURGH recently created the “2022 Committee,” a dedicated group of young professionals who are “chartered to think way outside the proverbial box” in an effort to stay ahead of the marketing and technological curves—a constant challenge for all DMOs.

The 2022 Committee will be looking at Pittsburgh and VisitPITTSBURGH’s marketing efforts as if the team were living in the year 2022, and planning ahead for the years 2023-2028.

“Craig Davis, VisitPITTSBURGH’s president & CEO, wants us to be the best of the best in marketing Pittsburgh to the world,” said Tom Loftus, chief marketing officer for VisitPITTSBURGH. “And we’re determined to leap frog ahead of the competition by beginning our strategic planning for [2022].”

The 2022 Committee includes the following members:

  • Molly Allwein, digital marketing manager.
  • Miranda Peto, sports marketing manager.
  • Mike Robertson, sports & meetings services manager.
  • Ashley Steckel, advertising sales director.

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“It’s so wonderful that the young managers at VisitPITTSBURGH are given the encouragement to be creative and the freedom to be innovative,” said Molly Allwein, 2022 Committee co-leader.

After brainstorming what the year 2022 could look like, the committee would like to meet with leading technology companies, such as Carnegie Mellon University, Uber and Google to help develop a plan.

“This initiative allows us to explore way outside of the box with our creativity … I’m excited to see what we’ll discover in our research," said Miranda Peto, 2022 Committee co-leader.

At the end of this year, the 2022 Committee will present its 2023-2028 strategic plan to the VisitPITTSBURGH Board of Directors.