NEW YORK

The Hotel 50 Bowery—the first Joie de Vivre property in New York—recently opened in Manhattan’s Chinatown neighborhood. The 229-room boutique hotel was developed and owned by Chu Enterprises with deep roots in the Chinese community. Located in a 21-story building at the landmark address of 50 Bowery, the hotel welcomes guests with artistic energy, Asian-inspired cuisine, and playful design.

“We knew our first Joie de Vivre property in New York had to be in a neighborhood that allows us to provide guests with the eclectic, destination-driven experiences the brand has been synonymous with for the past 30 years,” said Jamie Sabatier, CEO of Two Roads Hospitality. “Hotel 50 Bowery’s guests will be immersed in the local culture, without sacrificing convenient access to all of [New York’s] offerings.”

Embracing the destination’s rich layers of history and culture, the Museum of Chinese in America (MOCA) has installed a permanent exhibit located on the hotel’s second floor in The Gallery. The 1,500-square-foot exhibit, titled the Heart of Chinatown, explores the history of Chinatown’s core streets.

Paying homage to the destination’s past, the exhibit showcases many of the artifacts that were found at the hotel’s construction site, highlighting its colorful history; taverns, a gambling den, and vaudeville and motion picture theaters all called the hotel’s location “home” from the 1700s through the early 1900s.

The exhibit is adjacent to Atlantic Garden, a 5,000-square-foot outdoor space named after the historic beer hall that occupied the site in the 1850s. The space can be used for events, and by hotel guests at their leisure. For indoor events and meeting spaces, the hotel offers the Bowery Common, a semi-private, multifunctional space that can seat up to 12 guests, as well as the Precious Coral Boardroom.

Hotel 50 Bowery’s three restaurant, bar and lounge concepts draw influence from and reflect the dynamic and culturally-rich Chinatown neighborhood. The Three Kings Restaurant Group, which includes partners Chef Dale Talde, David Massoni and John Bush, will oversee all culinary concepts for the hotel.

Rice & Gold, the hotel’s 220-seat signature restaurant, will offer contemporary Asian-centric cuisine, featuring dishes such as Arroz Caldo, Pancit Palabok and Thai Fried Chicken. Below Rice & Gold will be The Green Lady, an opium den-themed parlor lounge offering live music and entertainment.

Both Rice & Gold and The Green Lady are set to open this summer.

Opening with the hotel is the 21st-floor rooftop bar and lounge, The Crown, featuring globally-inspired street food and an Asian-inspired cocktail program, paired with a backdrop of Lower Manhattan.