Hospitality Ventures Management Group (HVMG) announced the grand opening of the 163-room Plunge Beach Hotel. Located on 300 feet of pristine beach frontage in the town of Lauderdale-by-the-Sea, Fla., the hotel prides itself on its laid back, low key vibe, similar in atmosphere to a classic American beach town.

“Lifestyle hotels are designed for experiential travelers who want a unique stay and something out of the ordinary,” said Richard Jones, HVMG COO. “HVMG specializes in designing and concepting the right fit for a hotel for its individual market. We believe it is vital that these properties are positioned with their own personalities through design, unique guest services/amenities and creative F&B concepts.”

The Plunge Beach Hotel is comprised of three individual buildings, each with its own distinct vibe and design aesthetic, offering guests a trio of divergent experiences. The hotel is also the ideal location for divers and fishermen from around the world who enjoy Lauderdale-by-the-Sea’s natural reefs for off-shore scuba diving, its renowned fishing pier and walkability to a variety of local shops and restaurants.

The hotel features multiple F&B and retail offerings, all custom created by the HVMG specifically for this project. Backflip Beach Bar is a true “toes-in-the-sand” beach bar in Lauderdale-by-the-Sea. The bar will serve guests and locals, along with Octopus Lobby Gastropub and the Barnacle and Bean Coffee Shop.

Flavorful and unfussy, the hotel’s food reflects its seaside surroundings. Serving fresh-off-the-boat seafood and fun food truck favorites, the Plunge embraces what’s bold, imaginative and uncomplicated. From street tacos on the beach and local coffee and organic sweets in its market to small plates and citrus-infused cocktails and small-batch beers in its beachside bars, the hotel focuses on local cuisine.

The Plunge Beach Hotel also has room blocks available for corporate groups, sports travel, incentive programs and other group functions. More information and contact info is available on the website.