Alfredo Gonzalez announced he is stepping down from the role of vice president at Visit Florida. According to Naples Daily News, Gonzalez was the highest paid employee left at the agency. President Ken Lawson will lead the organization moving forward and announced plans to reorganize the DMO and hire new employees.
Gonzalez's official title at Visit Florida was Vice President of International Sales and Global Development.
Visit Florida recently won a hard fought battle to retain its $76 million level of funding in 2018, after initially hoping to increase its budget to $100 million with the support of Florida Gov. Rick Scott. At one point in the Florida Legislature’s budget debates a much lower $25 million budget was proposed for Visit Florida.
Gonzalez will officially leave his position on July 7, 2017. Prior to Gonzalez’s announcement, Visit Florida International Marketing Program Director Shari Bailey’s resignation was effective as of Saturday, June 24.
During a Tuesday meeting of the Visit Florida board of directors, acting CMO Nelson Mongiovi said the resignations would not affect the agency and that a reorganization would take place in the next 45 days.
More information is available in this article from the Naples Daily News.