Omni Hotels & Resorts announced the opening of the Omni Frisco Hotel located at The Star. The 300-room Omni Frisco is the “official hotel of the Dallas Cowboys” and it offers a number of exclusive dining and retail experiences for guests.

“This is a project we’re so happy to finally unveil to our customers as well as the people of Frisco,” said Jim Caldwell, CEO of Omni Hotels & Resorts. “So much thought and effort has gone into the design and execution of this hotel and we are thrilled to have such exceptional partners in the [Cowboys].”

Laura McKoy, creative director and vice president of interior design for Omni Hotels & Resorts, and her team of designers worked to capture the Dallas Cowboys legacy in the room decor and throughout the hotel, while keeping Omni’s signature level of luxury and service at the forefront. Frisco, a city known for its great progress, and its motto, “Progress In Motion,” is also reflected in the guest room details.

Clean lines, layered textures, multifunctional furniture with integrated storage and lighting aim to make the guest rooms the new standard for modern and quality design. Omni Frisco is a cornerstone to North Texas and reflects the culture and energy of the area. The hotel is led by general manager, Jeff Smith.

In partnership with restaurant entrepreneur, Nick Badovinus, the hotel officially debuted Neighborhood Services as its featured dining experience. The newest location of the ever-popular dining destination is led by Executive Chef Richard Blankenship. Neighborhood Services at the Omni Frisco Hotel features a variety of menu favorites such as the Butcher’s Meatballs, Crispy Asparagus, Butcher’s Burger and more.

The restaurant’s premiere brunch menu, debuting Friday, August 25, will put a Neighborhood Services twist on brunch favorites including Avocado Toast, House Granola and Yogurt, and Churro French Toast.

As executive chef, Blankenship oversees the hotel’s culinary endeavors for Neighborhood Services, along with the hotel’s rooftop pool bar and grill, the Edge Bar, in-room dining, banquets and catering.

In addition to the its food and beverage program, Omni Frisco offers a luxury retail experience with the Charlotte Jones Collection. Named after the Dallas Cowboys Executive Vice President & Chief Brand Officer and notable style maven, Charlotte Jones Anderson, the luxury retail outpost hopes to become a  fashion destination for the hotel, which anchors the Dallas Cowboys World Headquarters at Ford Center.

The Omni Frisco Hotel and its retail and culinary outlets are now open.