Sbe set a fall opening date for its Mondrian Park Avenue hotel in New York. Initially conceived as an SLS-branded hotel designed by Philippe Starck with a culinary concept by José Andrés, the project evolved after sbe's acquisition of Morgans Hotel Group in late 2016, with a renewed focus on advancing the Mondrian brand.
"The Mondrian brand aligns perfectly with the NoMad neighborhood, and is an extremely valuable brand for sbe,” Sam Nazarian, founder and CEO of sbe, said. “Its international allure is why we chose to give it priority in New York, and I'm excited that this property will be sbe's first collaboration with New York's real estate powerhouse family, David Moinian and Moin Development. We're also proud to team up with celebrated hotelier Stephen Brandman and Journal Hotels to bring the spirit of the brand to life in New York City.”
"We will be launching a truly exciting hotel with exquisite design and terrific views of the classic New York City skyline," said David Moinian. "We look forward to being the new jewel on Park Avenue."
The Mondrian Park Avenue will feature a 120-seat Cleo, sbe's culinary concept helmed by Chef Danny Elmaleh. The Cleo brand has received numerous accolades including being named one of OpenTable's "50 hottest restaurants in the U.S." With locations in Los Angeles, Las Vegas and Miami, this will be the first Cleo to open in New York and fifth for the brand overall. Cleo draws from a variety of influences and showcases a modern twist on the ingredients and cultures of the eastern and southern Mediterranean.
The Mondrian Park Avenue will also boast 189 guest rooms and suites as well as 7,000 square feet of meeting and event space including a private rooftop meeting room. Originally a 15-story office building built in 1918, five floors were added during the hotel conversion elevating the property to 20 stories tall.
The Mondrian Park Avenue building is owned by Moin Development, who has licensed the Mondrian brand for this project from sbe, and will be managed by Journal Hotels. Located in Manhattan's NoMad neighborhood, the property is blocks away from the Empire State Building and Madison Square Garden.