The Global Business Travel Association (GBTA) and Meeting Professionals International (MPI) announced they are collaborating to present meeting and event focused education at GBTA Conference 2017 Frankfurt in Partnership with VDR, taking place in Frankfurt, Nov. 28-30, 2017. GBTA’s European Meetings Committee, in partnership with MPI, will deliver four educational sessions during the conference, sharing best practices from companies across the globe and varied case studies.

The educations sessions will include:

How the West is Won: Success Stories from Optimized Meetings & Events Programs: This session will focus on recent research on Strategic Meetings Management Program (SMMP) trends and forecasts and how best to capitalize on these trends in 2017 and beyond. 

Measuring the ROI of Learning: A learning event includes experiences that facilitate gaining knowledge, skills, attitudes and/or behaviours. This session provides a best fit, pragmatic approach for measuring the ROI of learning that can be adapted to a wide range of contexts and learner types.

Travel Management Meets Meeting Management: This session provides a step-by-step practical guide on how to manage a combined meetings and travel spend to benefit your organisation. The session will include guidance from travel managers who have already taken on this responsibility.

The Meeting of the Future: This session will look at technology disruptors affecting the meetings space and what meetings may look like 20 years from now.

“We are delighted to be working with MPI,” said Catherine McGavock, GBTA Regional vice president – EMEA. “Our members have identified meetings and events as a growing part of their portfolio and this new partnership addresses their needs for specialized education and expertise in this area.”

GBTA Conference 2017 Frankfurt in Partnership with VDR is Europe’s largest business travel conference. Over 1,000 business travel professionals from around the world will gather in Germany’s financial capital for state-of-the-art education on the industry’s most pressing issues, exclusive networking opportunities and announcements on the latest products and services by the world’s leading suppliers.

This year’s theme, Convergence, was developed to address the industry-wide disruption caused by the merging of various functions, roles and policies. From the changing role of the travel manager to the emergence of new and transformation of existing players in the market, these disrupters have paved the way for the evolution of business travel. For more information, please visit: europeconference.gbta.org.