The IMEX Group announced it would launch She Means Business at IMEX in Frankfurt in 2018, a half-day conference celebrating the role of women in the events industry. Meeting and event strategists—both female and male—are invited to share their expertise and learn from inspiring speakers.

“It has long been noticeable that whilst women are in the majority in the meetings industry, they are in the minority in leadership positions,” said Carina Bauer, CEO of IMEX Group. “We want to play our part in highlighting the challenges that women face, but more importantly helping to introduce solutions. The best way to do this is to bring people together for open conversation, collaboration and learning.”

She Means Business, created in partnership with tw tagungswirtschaft, will aim to address the crucial issues currently faced by women in the meetings and events sector and bring in inspirational speakers to share their insights.

Attendees of the half-day conference will be encouraged to share their own experiences and continue the discussion before, during and after the event by using the #shemeansbusiness hashtag on social media.

“As an industry we must continue to discuss, ask questions, challenge preconceptions and push forward for change,” Bauer said. “It’s only by meeting and collaborating that we can make an impact for women.”

IMEX in Frankfurt 2018 will take place at Messe Frankfurt from May 15-17, 2018.