The Hotel at Avalon and Alpharetta Conference Center opened on Jan. 16 within the Avalon mixed-use community in Alpharetta, Ga., completing the final phase of the mixed-use community’s development.
"As the anchor of North Fulton County, Alpharetta has long needed a luxurious full service hotel and meeting facility to supplement the large supply of existing hotels,” said Jim Stormont, president of Stormont Hospitality Group, managing partner. “The combination of the spectacular Avalon destination and the City of Alpharetta's determination to create a conference center to support the rapidly growing business and technology companies, offered an extremely unique hotel development opportunity.
"The Hotel at Avalon exists because of the magical Avalon community, which created a unique and experiential destination unto itself,” Stormont added. “I venture to say there is no better meeting destination in the Southeast than the new Hotel at Avalon and Alpharetta Conference Center.”
The Hotel at Avalon will join the portfolio of more than 130 independent Autograph Collection hotels. The property’s overall design is inspired by the intimate look and feel of “a gracious southern home.”
The Hotel at Avalon and Alpharetta Conference Center hopes to fill an important niche in the submarket known as the Technology City of the South. The 330-key hotel and 65,000-square-foot event venue has already booked 135 events and 15,000 group room nights, due to strong demand from corporate groups and associations, as well as weddings and other social events, according to the hotel’s press release.
The hotel will celebrate its grand opening with "A Gala Exactly Like Nothing Else" on Saturday, Jan. 20, benefitting North Fulton Community Charities. The exclusive black tie grand opening will feature dinner and libations, music and dancing and a silent auction. Guests can purchase tickets to the Gala online.
The Hotel at Avalon and Alpharetta Conference Center offers 44,000-square-feet of adaptable event space, including a second-story pool terrace that transforms for outdoor events and banquet functions, two stunning ballrooms, an executive board room and a host of intimate venues for smaller meetings.
The $112 million project is the result of a public-private partnership between Stormont Hospitality Group, Long Wharf Capital, NAP and the City of Alpharetta, with additional assistance from the Development Authority of Fulton County and the Alpharetta Convention & Visitors Bureau.
Cooper Carry led the design of the hotel, while Perkins + Will designed the hotel and conference center interiors, The Johnson Studio at Cooper Carry designed South City Kitchen Avalon.
General contractor Brasfield & Gorrie led the construction of the project.