The Greenwich Hospitality Group acquired the West Bay Beach Holiday Inn Resort. The property will be elevated and rebranded to DELAMAR Traverse City after an extensive renovation. The $10 million transformation will be phased over a two-year period, during which it will remain open.

DELAMAR is the flagship brand of Greenwich Hospitality.

"Northern Michigan is one of America's greatest year-round destinations and offers a variety of sporting, cultural, and scenic opportunities," said Charles Mallory CEO of GHG. "We are excited to bring the DELAMAR brand of hospitality to this beautiful part of the world."

The 179-room full service waterfront resort, originally built in 1968, is located on the West Bay in downtown Traverse City. The hotel currently features nearly 6,000 square feet of indoor meeting space, including the Torch Lake Room which boasts floor-to-ceiling windows with views of West Grand Traverse Bay of Lake Michigan.

Information based off a news release from Greenwich Hospitality Group.